HeroConf_PorterHun-1095 : 無料・フリー素材/写真
HeroConf_PorterHun-1095 / Mark Hak
| ライセンス | クリエイティブ・コモンズ 表示-改変禁止 2.1 |
|---|---|
| 説明 | Sam TomlinsonThe Art & Science of PPC Account StructuresCPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that is will result in most marketers spending more and getting a LOT less.Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important. In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade, etc.) – as well as the benefits and limitations of eachLearn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaignsUnderstand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.Sam TomlinsonWARSCHAWSKI×AboutAgendaSpeakersLocationRatesRegisterPPC conferenceABOUTAGENDASPEAKERSLOCATIONRATESREGISTERChange City:AustinLondonAgenda40+ Actionable PPC Sessions You Can't See Anywhere ElsePrint the Schedule »Day 1Day 2CRO WorkshopAmazon WorkshopRegistration & Breakfast8:00 - 9:00Welcome to Hero Conf London 2022 with Jeff Allen9:00 - 9:15Keynote | Brave Marketers9:15 - 10:00How to Increase Confidence, Take Risks and Get More DoneCreative risk is a central pillar to successful marketing campaigns and believing in yourself, and your ideas, is essential to this. As well as being able to confidently express yourself, your worth and your ideas. In this practical and inspiring talk you will learn:How to regulate nerves before pitches, meetings and callsPractical ways to believe in yourself and your skillsIncrease buy-in and engagement when presenting to clients or stakeholdersKirsty HulseROAR TRAININGRefreshment Break10:00 – 10:15Breakout Sessions10:15 – 11:00Porter TunThe Art & Science of PPC Account StructuresSam TomlinsonWARSCHAWSKIUpper SugarHow to Use Technology to Combat the Dawn of Cookieless AdvertisingMacy EdwardsCLICKTHROUGH MARKETINGQueen CharlotteHow to Build Team Relationships and Foster Confidence in a Hybrid Working ModelSarah ClarkeCLICKTHROUGH MARKETINGSmeaton 2Ad Fraud: Your Hidden Enemy & How to Beat ItStewart BoutcherBEACONExhibitor Break11:00 – 11:30Breakout Sessions11:30 – 12:15Porter TunTriumph Over Adversity: How to Achieve Growth and Success Through Your ChallengesAmy HopperAMY HOPPERUpper SugarTikTok Ads vs Instagram Reels Ads - Who Takes It All?Csilla BorsosCREATOPYQueen CharlotteDemystifying Google Shopping: Uncover Buying Patterns and Optimize for ProfitMike Ryan & Irene EhrengruberSMARTER ECOMMERCESmeaton 2More Bang for Your Buck: Determining the Incrementality of Your ActivityOrla McQuaidBRAINLABS DIGITALLunch12:15 – 13:15Breakout Sessions13:15 – 14:00Porter TunGA, But Not As You Know It: How to Use GA4 to Get the Most Out of Your Paid Media StrategiesJill QuickTHE COLORING IN DEPT.Upper SugarHow you can use Google to play Amazon ( and vice versa)Dan SaundersSTANLEY BLACK AND DECKERQueen CharlotteAdtech & PPC tool adoption - how to bring order to chaosInderpaul RaiUFURNISH.COMSmeaton 2How to Cheat Meta Into Giving you Cheaper CPMsClaire Stanley-ManockCONNECTIVE3Refreshment Break14:00 – 14:15Breakout Sessions14:15 – 15:00Porter TunProving the Value of PPC Into Your Overall Marketing StrategyAzeem AhmadAZEEM DIGITALUpper Sugar5 Google Tag Manager Must Have Chops for AdvertisersJon QuintonOVERDRIVE DIGITALQueen CharlotteGoogle Shopping - There Must be Cheaper Ways to Acquire Customers?Elizabeth ClarkDREAM AGILITYSmeaton 2How to Solve An Age Old SEO-SEA Issue: How Much Should We Invest In Our Branded Keywords?Marcel SmalROOTS NETWORKExhibitor Break15:00 – 15:30Breakout Sessions15:30 – 16:15Porter TunHow to Couple Data Science with Performance Creative to Transform Your Customer AcquisitionParis ChildressHOP ONLINEUpper SugarGoogle's Shiny New Object: Performance MaxHillary GillisOUTSHINEQueen CharlotteDon't stop me now! Why will some e-commerce advertisers fail at paid media in the next year, and how can you capture their market share?Liam WadeIMPRESSIONSmeaton 2The Art and Science of Creative PersuasionPete Watson-WailesTOUGH & COMPETENTRefreshment Break16:15 – 16:30Keynote | Fireside Chat16:30 – 17:15Join Daniel Gilbert and Timothy Armoo for an inspiring fireside discussion.The pair will share their experiences running successful agencies, their thoughts on mindset, their goals and aspirations, their thoughts on career development and finally their predictions for the future of digital marketing.Dan GilbertBRAINLABSTimothy ArmooFANBYTES BY BRAINLABSNetworking Party - Bounce!17:45 - LateBounce is the ultimate ping pong experience in London! This venues has classic ping pong to shuffleboard. Join us for a fun night out with your fellow Hero Conf attendees! The event is open to conference attendees only.Breakfast*8:00am-9:00am*Workshop pass requiredCRO Workshop9:00am-12:00pmImportance of being wrong – 45 minWe make assumptions, and prove/disprove themBeing wrong is exciting and where you make biggest gainsSite needs to be unique, but scientificCase studies of contrasting testsTee up Boots case study – different stakeholders with different opinionsQuick Activity – 15 minFormula for Success – 30 minCase Study ResultsFormula for prioritising optimisationsGroup Task – 45 minSimilar challengeStakeholders have different arguementsRoleplay as stakeholdersApply formula to design solutionsClosing – 15 minLunch12:00pm-12:30pmMeet your Presenter: Kevin RobinsonGraphicKevin leads data and analytics for CRO services at Brainlabs. His team unlocks knowledge on how people use our clients’ sites – and applies insight to drive actionable learnings and recommendations. To enable this, he’s building a culture where our clients are empowered through data that’s both accessible and actionable. He joined User Conversion in 2020 – and Brainlabs through their 2021 acquisition – adding to 10 years experience in digital, where he’s worked both agency-side and in-house, across acquisition and user experience.Breakfast*8:00am-9:00am*Workshop pass requiredAmazon DSP for Non-Endemic Brands9:00am-12:00pmUnlocking Amazon DSP for non-endemic brands – 1hourOverview of Amazon DSP capabilities and USPsGrowth of Amazon advertising over the yearsHow this tool is used to achieve results for all types of businessesActivity – 20minsMindmap ideas on how to use Amazon advertising for their business needs etcCase studies – 30minsHow Amazon advertising can support your existing marketing efforts – 30minWhy adding Amazon to your marketing efforts can bolster resultsHow to make Amazon DSP work best for your businessClosing – 15minsLunch12:00pm-12:30pmHero Conf © Copyright 2011-2022 All Rights ReservedTerms Code of Conduct Privacy Policy Contact UsQuestions? We've got answers. |
| 撮影日 | 2022-07-18 10:34:45 |
| 撮影者 | Mark Hak , London, UK |
| 撮影地 | |
| カメラ | NIKON D7000 , NIKON CORPORATION |
| 露出 | 0.003 sec (1/350) |
| 開放F値 | f/3.3 |
| 焦点距離 | 105 mm |