Using Social Media to Boost Conversions : 無料・フリー素材/写真
Using Social Media to Boost Conversions / merlinfaison
| ライセンス | クリエイティブ・コモンズ 表示 2.1 |
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| 説明 | There is an estimate that the number of social media users by the end of 2017 is going to be 2.7 billion around the world. And this figure is going to rise by 7 percent in every year. This is the very fact which can make marketers to shift their focus to social media. But there is another thing. Social media marketing is not as simple as it may sounds like. Targeting social media audience is just like targeting a moving feast. Hence, this type of marketing is never static. Therefore, understanding the landscape of social media is pretty much important before you consider investing in it for marketing purposes.If you are successful in striking the right note at right time with your target #audience, the reward is definitely going to be bigger. But if you miss, you will see your investing going wasted in no time.Furthermore, you need to keep it into your consideration that building relationship is not the end goal of social media marketing. This is just the first step. The next thing you should focus on is to develop a marketing strategy for the purpose of boosting engagement and conversions.Schedule social media interactionsOn #social #media, you can have followers from all over the world. But it could prove to be a great challenge to interact with that entire audience. You can ask someone who arranges webinars about the complexity involved in interacting with the people from different time zones.The first thing you can do here is to interact with the people in peak hours of social media activity. Furthermore, you need to keep in mind that people do not like inconsistency. Therefore, your interaction should be right according to decided schedules. That will help you develop brand loyalty in your audience.There is tool which can be used to publish posts on #Facebook, #Twitter and other social media sites on schedule without requiring you to interact with your device in order to post. This tool is called #DrumUp.Repurpose and re-shareIf you have content which you think is worth sharing, you can schedule the sharing. But you have to make sure that the content is unique and valuable. You can share the same content on difference instances.For example, if you have an article which you think is worth sharing again after you have published it once, you can do it by picking a part of the article as a snippet.Consider optimization for each networkSocial media is the combination of different #networks. Every network handles content like text, images and videos in different ways than others. This difference is what you need to learn in order to optimize your content for a specific network. You may be sharing the exact same article in a number of social media networks of your choice. But you will have to make sure that you are optimizing content for every network. |
| 撮影日 | 2017-11-01 23:44:51 |
| 撮影者 | merlinfaison |
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