why google gives it away : 無料・フリー素材/写真
why google gives it away / oropeza
| ライセンス | クリエイティブ・コモンズ 表示-継承 2.1 |
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| 説明 | Someone (someone who should've known - sorry bud :) ) asked me the other day : "How the heck does Google make any money giving everything away?"Check out this ad. Could it be a happy accident that gmail serves me an ad for an MFA program? Or could it be because gmail knows I'm into writing? Maybe because I mention writing, or my novel, or poetry, in every other email I send?Targeted advertising is the answer. Not just eyeballs but the right eyeballs. Ice to aboriginals, heaters to Eskimos, on a massive scale. It's AI - the database having a conversation with you. So why is Gmail free? Because Google uses it to create a valuable property out of your personal correspondence. A property that they rent to anyone who wants to use the database to start a conversation with you.It's like a cocktail party, only I'm telling Mr. Gmail what I'm into, and he goes and finds people who want to sell me something, and charges them an (up front) override on the deal. And they pay a premium $$$ because I'm a Hot Lead, or at least much hotter than your typical swiller.Make sense?Even better - when I clicked through, the ad came from the University of Puget Sound. Another coincidence? Yeah right... (I list my mom's Port Orchard WA address on most forms) |
| 撮影日 | 2008-01-25 11:37:26 |
| 撮影者 | oropeza , Portland OR, us of a |
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